World Tourism Day 2023: Know date, theme, history and more details

World Tourism Day 2023

Every year on September 27, the world celebrates World Tourism Day (WTD). This special day is dedicated to raising awareness about the importance of tourism and its cultural, social, political, and economic value. It is also an occasion to promote sustainable and responsible travel. As we approach World Tourism Day 2023, let’s delve into the history, significance, and the chosen theme of this year’s celebration.


History of World Tourism Day

In 1980, the United Nations World Tourism Organization (UNWTO) was responsible for the establishment of World Tourism Day. This date was chosen to coincide with a significant milestone in world tourism: the adoption of the UNWTO Statutes on September 27, 1970. The first official World Tourism Day was celebrated in 1980.


Significance of World Tourism Day

World Tourism Day serves several important purposes:

  1. Promoting Global Tourism: It encourages people to explore new destinations, cultures, and experiences, thus promoting cross-cultural understanding and peace.
  2. Economic Boost: Tourism is a major contributor to the global economy, providing jobs and stimulating economic growth. World Tourism Day highlights this economic significance.
  3. Sustainable Travel: In recent years, there has been a growing emphasis on sustainable and responsible tourism. World Tourism Day aims to raise awareness about preserving natural and cultural heritage while traveling.
  4. Cultural Exchange: Tourism fosters cultural exchange, allowing people from different backgrounds to interact and learn from each other.


World Tourism Day 2023 Theme: 

On World Tourism Day 2023, the United Nations World Tourism Organization (UNWTO) emphasizes the theme “Tourism and green investment.” This theme underscores the importance of increased and more precisely directed investments to support the achievement of the Sustainable Development Goals (SDGs), the United Nations’ blueprint for an improved global future by 2030.


Why Sustainable Travel Matters

  1. Environmental Conservation: Tourism can place significant stress on natural environments. Sustainable travel seeks to minimize these impacts by promoting eco-friendly practices, such as reducing plastic waste, conserving water, and protecting fragile ecosystems.
  2. Cultural Preservation: Sustainable travel values and respects local cultures and traditions. It encourages tourists to engage respectfully with local communities, preserving their heritage and way of life.
  3. Economic Benefits: Sustainable tourism has the potential to stimulate local economies by fostering job creation, bolstering local enterprises, and generating income for the community.
  4. Long-Term Viability: Through the promotion of sustainability, we guarantee that the beauty and diversity of our planet can be cherished by future generations as well. The objective of sustainable travel practices is to safeguard natural and cultural resources for the foreseeable future.


How to Celebrate World Tourism Day 2023

  1. Explore Sustainable Destinations: Choose destinations that prioritize sustainability and responsible tourism. Research eco-friendly accommodations, support local artisans, and opt for eco-tours that promote conservation.
  2. Reduce Your Carbon Footprint: Consider eco-friendly transportation options like cycling, walking, or public transit. If flying is necessary, explore carbon offset programs.
  3. Support Local Communities: Engage with local communities by learning about their culture, supporting local businesses, and respecting their customs and traditions.
  4. Minimize Waste: Carry reusable items such as water bottles, shopping bags, and utensils to reduce plastic waste. Dispose of your trash responsibly.
  5. Learn About Sustainability: Educate yourself about sustainable travel practices and spread awareness among friends and family. Please encourage them to make responsible choices when traveling.

Examples of Sustainable Travel Initiatives

  1. Eco-Friendly Accommodations: Many hotels and lodges are adopting eco-friendly practices, such as using renewable energy sources, reducing water consumption, and implementing recycling programs.
  2. Wildlife Conservation: Some tour operators and destinations actively engage in conservation efforts. They promote responsible wildlife encounters and contribute to the preservation of endangered species.
  3. Cultural Immersion: Travel experiences focusing on cultural exchange and education are becoming increasingly popular. These experiences allow travelers to engage with local communities and better understand their way of life.
  4. Community-Based Tourism: Community-based tourism initiatives empower local communities by involving them in the tourism industry. This ensures that a portion of the income generated from tourism benefits the community directly.



World Tourism Day 2023 presents an opportunity to celebrate our planet’s beauty and its diverse cultures. By choosing sustainable travel practices, we can enjoy the world’s wonders while preserving them for future generations. This year’s theme is tourism and green investment. Reminds us that traveling responsibly and respectfully can make a positive impact. Let’s embrace the spirit of sustainable travel and contribute to a more eco-friendly and culturally enriching world.